Nov 062015

Once you discover how to market online, together with the right strategies(which are the basics), a marketable plan, and just a few secrets, you could reach the success you ever dreamed of.

Always remember that marketing isn’t only things like running an advertisement, or sending out a direct mail piece. It is the thing you do that puts your product or service in front of the potential customers. As mentioned in the name itself– Marketing.

Another disadvantage of internet marketing is that there is a lot competition for your product, by the time your potential customers finds you; they have already been clicking many links.

It has also become an important work tool. Often, people go online to seek for information because the internet holds unlimited information on virtually every possible thing you can think of. The most popular is to make and conduct a business business decisions.

The secret of being the best of internet marketing is to learn the basics. It requires at least a basic understanding of computers and the online world– your prospects.

Many are into internet marketing because people go online to do their shopping. Whether you provide a service or sell a product, you reach millions and millions of potential customers.

Internet marketing doesn’t stop there. Auto responders, affiliate networks, and discussion forums are also effective in internet marketing. The very key to internet marketing is creativity– being different.

For many years, we depend on our TV sets, radios, newspapers. When the internet was born, everything has changed, almost overnight.

Any one who owns or who has a computer and internet connection could be your customer.

With a bit of patience also, you can achieve the success you have always envisioned. A majority number of home businesses on the internet are run by a single individual and quite a number of them do this in their extra time, after office.

Unlike any other ordinary business where you have to hire some people to help you run your business, internet marketing only requires you and your dedication and for sure, your business will boom.

Competition may not be always a downside, do it well, and you can turn them into super-allies boosting your business better than ever.

The good side of internet marketing is that it allows you to broadcast your message to thousands of people at once without paying for expensive ads– at least much better than the offline expense.

Since then, the internet has become a major part of our lives. Because we consider it as the biggest source of communication and information for us, it has become indispensable. More than 800 million people all over the world are using the internet to listen to music, to shop for clothes, get directions, and much more.

Because it does not require much effort and money, internet marketing has become popular. It’s not for everybody. It has challenges and pitfalls so it may not be the marketing strategy for you.

Internet marketing has become popular because it does not require much effort and money. Internet marketing provides immeasurable advantages, but on the other hand, internet marketing has also its disadvantages. It is very important to consider these disadvantages and advantages when creating your internet marketing strategy. Internet marketing is not limited to having a web page. Auto responders, affiliate networks, and discussion forums are also effective in internet marketing.

Internet marketing is not limited to having a web page. And the most important is, your website id available 24 hours a day, 7 days a week, so your customers can reach you anytime they want.

To your success,.

The internet is being used for more than just personal reasons.

Internet marketing is not for free. This is the number one disadvantage of internet marketing.

Internet marketing provides immeasurable advantages, but on the other hand, internet marketing has also its disadvantages. When creating your internet marketing strategy, it is very important to consider these disadvantages and advantages. Each of the disadvantages could be conquer, but only if you view the customer experience from the eyes of your consumer, not as an internet marketer.

And if you wonder what secrets would it be that you want to have, it’s a system. A system you can follow again and again to generate cash continuously. Using Google Adwords– it’s no doubt the easiest and fastest way.

It’s time for you to know how to successfully market your product or service on the internet if you have a website up and running. Search engine registries and reciprocal links are very important to promoting your website, but if you think it’s enough, well, it isn’t.

Aug 062015

Thanks for reading this article about niche marketer

Being a Marketer

Following is part two of an interview with Cheryl Benton, owner of 747 Marketing. Their website says, “We’ve built a consulting business that helps our clients gain unfair competitive advantages by outwitting the other guys.” Visit Cheryl Benton’s website simply by Googling 747 Marketing.

Q. In 2004, you launched a firm called 747 Marketing. Did you identify a market need that inspired you to start this firm?
A. Yes, the marketing need was my own. (Laughs.) I was at a point where I needed to have more flexibility. I needed a lot more time and a lot more control over when, where and how I wanted to work and the kinds of assignments that I would find challenging. It was really my own personal need to do that.

The decision to do this was more of a lifestyle issue. So, I have to always remind myself why I did that, so I’m not back into the 80 hour work thing again. Now, I look at projects — at the scope of them, and how long term they are — and I see how much of a commitment I’m willing to give before I’ll say, “Yes, I’ll do that.”

How do you find projects that won’t be so time consuming? It’s tough. It’s looking at the scope of the effort and asking, “What is this going to be,” at the beginning of the project. You move on in life and you use your experience, your wisdom, and maybe your past connections, in order to make wise decisions. You don’t want to be put on this 80 hour treadmill, which is the game that gets played when you’re in your 20s.

When I get into a consulting project, I base the project on how much time is required and what is the timeframe. For example, if it’s a three month assignment, I might say, “OK, I will devote two days a week of my time to this project.” And, I set that up. I think a lot of it is setting up that expectation in advance. You have to do that, particularly when you’re consulting. Otherwise, you end up making 50 cents an hour. It’s not worth doing that. Setting it up right isn’t perfect, but you have to go into it with that kind of discipline.

I’ve turned down projects because of the time commitments involved. They would have been very intense timeframe projects.

Also, when you’re working as a consultant (and people are paying you as a consultant) and they do know you are on that clock, I find it’s easier for them to become more disciplined because they realize there is a clock. But, we all want to help and I am flexible.

I do a lot of seminars with the ANA (Association of National Advertisers). One of the seminars I teach frequently across the country to clients is called, “The Client-Agency Relationship.” I spend a lot of time talking about how to be a good client and how to manage expectations.

Q. Did your work experience cause you to structure 747 Marketing differently?
A. It’s different in that it is truly consulting. I started an agency that was full service. And then of course for many years I managed in full service agencies, where you actually have products you produce: It’s an ad, or it’s a brochure.

My particular talent and the things I really liked doing, were on the strategic side of the business. I helped people to be better, smarter marketers. “Here is the issue. Let’s come up with a solution.” I realized that is the piece of the business, where I wanted to focus. When we get to the point where the client needs other services or other people, we help the client find those professionals.

Q. Tell us about a time where you had to move a client to a new way of thinking.
A. I was very fortunate in the 1990s. I was with an agency and it was probably the first agency that became involved with the Internet and interactive marketing in a big way. I was working with some very large clients who only had used traditional media. I was helping those big consumer companies figure out what the interactive world was going to be like for them. That was a huge leap in the late 1990s and, for a lot of companies, it’s still a big leap.

Q. What types of challenges did it take to move people into electronic marketing?
A. In the consumer world during the 1990s, the 30 second TV commercial was still king. But, the Internet was starting to change it and cable was changing it. So, the smarter, consumer marketers realized they had to at least experiment in some different spaces to see where this whole new Internet thing was going. And, the ones who got in early are doing it really well and others are playing a catch-up game.

Some of the companies stepped into the waters pretty early. They were starting to go from a world where their consumers were mass consumers to beginning to understand that there were opportunities to build relationships with different kinds of intimate target audiences. And, it takes time to figure out how to do that and how to turn some of these big ships around.

Other companies finally said, “Oh gosh, we need to do this. We can jump into this tomorrow and we’ll have this all figured out in a year.” But, it doesn’t work that way. So, yes, there were still people, who were fighting the new media, and not just on the client side. There were people who wanted to produce a 30 second, big budget TV commercial on the agency side.

Q. Why did people want to do that rather than create a web page?
A. I think it’s fear of change. It’s fear of the unknown. We’re all comfortable with what we know and what we like and for some people and organizations, it’s harder to identify and accept what you’re going to bring to it.

Q. Why are you different from those people?
A. I’m an entrepreneur at heart. For some people, it’s in your DNA so, you’re less afraid. I’ve always been curious about new things and I’ve always loved technology. I spent 10 years initially in a technology company. Not that I’m an in-depth technology person, but I’ve always liked what technology can do for us. Curiosity is a lot of it.

Q. How do you convince a resistant person to change?
A. I think it’s doing something in a small way. It’s saying, “Don’t give me your entire budget, but let’s try something small here. Let’s put a little bit of money into it, let’s try it and we’ll see what happens.” That gives people a comfort zone. They don’t feel like they’re rolling the dice on one big bet.

Q. Does this require an investment on the agency side?
A. Sure, because there’s a lot of education that has to go on, if you’re trying to get people to do something. You’re investing that this thing is going to work and there will be more money to follow.

Q. Is it difficult to get a commitment from the agency leadership?
A. It depends on the organization. If you don’t have that kind of support upwards, I suggest to people not to do it because if you can’t at least get the initial buy-in — “OK, we’re willing to experiment here” — your chances aren’t good later.

But, if you don’t change in the world, you’re going to become a dinosaur. There were agencies that didn’t change at all and they went by the wayside.

James O. Armstrong, who is President of, Inc.,, also serves as the Editor of In addition, he is the author of “Now What: Discovering Your New Life And Career After 50” and the president of James Armstrong & Associates, Inc., which is a media representation firm based in Suburban Chicago.


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