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How Reward Programs Has Changed Retail Marketing
Business understands that building customer loyalty is the key to powerful retail marketing. Once you have captured a customer’s loyalty they are yours to lose. The correct analysis of customer buying trends is a basic way to build this loyalty but a business must be clever how it obtains and uses this data.
The use of reward programs, loyalty cards and similar. They go by many names but they all operate in the same way. They build loyalty by offering an incentive to the customer. The incentive comes in the form of a discount or a free item. Modern technology has made these programs quite intricate. Business is able to collective useful data from customer purchases. Business is also able to use the technology to spark customer interest and direct customers’ purchases via these successful rewards programs.
The pervasive influence of the internet plays a synergistic role. A customer reward card account can be accessed on the store’s website. Emails contain coupons, discounts and information about upcoming sales and special deals. The rewards program is totally integrated with the web.
The beginnings of the reward card system have humble roots. Coffee shops would distribute punch cards to customers. When the card was punched a certain number of times the customer receives a free cup of coffee. Some supermarket chains would have a discount club. The store would track customer’s purchases via the cards. This enabled the store to stock items that were in high demand by their customers. It was a win win situation although some claim it was an invasion of privacy.
Reward programs have grown ever increasingly sophisticated. From a paper punch card they know are like a credit card with a readable magnetic strip. The card is integrated with the internet and the business’s web site. It is hard to find a major retailer who does have a rewards program or a customer loyalty program. They have many different names given by their sponsored but they are all quite similar.
While the customer certainly derives benefits from participating in the rewards program, the motive’s of the business are not completely altruistic. The business derives definite benefits from running these customer programs. You can be assured that if the business did not get something worthwhile from these programs they would not be doing them.
A rewards program allows the business to compile data regarding consumer preferences and buying patterns. This data is employed for highly efficient inventory management. The discounts and coupons offered is a method to target customer interest to specified products. The business will collaborate with their suppliers to focus on certain products that they wish to promote.
While customers definitely benefit from rewards programs, customer ought not be so naive to think that business is doing it out of the goodness of their heart. Business gets tangible benefits from sponsoring these programs as well. In the final analysis, these promotional customer loyalty programs are only going to grow and become more sophisticated in the future. Clearly, both customers and businesses benefit greatly from these innovative and successful sales promotion programs.
Creating Reward program since 1981, we’ll design a Customer loyalty strategy to meet your goals, surpass your customers’ expectations, and inspire long-term loyalty and growth.
Minority-Owned and Woman-Owned Internet Marketing and Web 2.0 Marketing Firm Launches All-inclusive $ 1,000 Per Month Internet and Web 2.0 Marketing Package Deal
Washington, D.C. (PRWEB) June 12, 2007
Cruz Coleman Communications (CCC) (http://www.cruzcoleman.com ), a minority-owned and woman-owned Internet marketing and Web 2.0 marketing firm for businesses, nonprofit organizations, and those in the entertainment and creative fields has launched an all-inclusive $ 1,000 Per Month Internet and Web 2.0 Marketing Package deal.
The $ 1,000 Per Month Internet and Web 2.0 Marketing Package includes the following strategies:
reciprocal link program
blog marketing program
press release and article marketing program
management of a pay-per-click or ad campaign
message development and deployment
online media relations program
keyword/key phrase research
social network (e.g. Myspace) marketing program
For $ 1,000 per month, CCC will perform all of the above Internet Marketing and Web 2.0 strategies and manage and facilitate all Internet Marketing and Web 2.0 activities on behalf of clients. Clients will be kept informed every step of the way.
Whether you are a nonprofit organization hoping to raise funds, increase membership or bring awareness to your causes, a business owner looking to increase sales, Website traffic, grow your business or launch a new product, an author or a publishing house seeking to increase book sales and gain a wider readership, or a filmmaker hoping to create buzz for an upcoming film, CCC can help you develop and implement a grassroots Internet Marketing and Web 2.0 Marketing campaign tailored to your needs and goals. You simply cannot miss this opportunity to take your business or nonprofit to the next level.
You will not get this kind of deal with other firms who charge you in excess of $ 1,000 per month to perform only one or two strategies. Our Internet Marketing and Web 2.0 Marketing campaigns offer you much more than one or two strategies. They are chock full of proven Internet Marketing and Web 2.0 strategies.
“You can increase your bottom line substantially through an effective Internet and Web 2.0 Marketing campaign, one that is performed strategically and encompasses more than one or two Internet Marketing strategies. You simply cannot rely on one single strategy to boost traffic, search engine rankings or sales. Doing so will leave you frustrated and in some cases worse off than when you first started,” says Eileen Cruz Coleman, President of CCC.
Experience the CCC difference. At CCC, we believe in harnessing all that the Internet has to offer and we absolutely do not stop working until our clients are happy.
We are here to help:
drive traffic to your site and increase your search engine rankings through blog marketing, article marketing, e-newsletter, list groups, and e-discussion mentions, Web 2.0 techniques such as Youtube and social network pages and much more.
position you as a leader in your industry through effective Internet Marketing and Online Media Relations such as email marketing, press release marketing, and online story and interview placements.
launch and manage pay-per-click and ad campaigns including keyword research and competitor analysis.
develop messages and copy that will help you stand out from the crowd and entice online media professionals to read your materials and consequently take action on your behalf.
grow your external/incoming links through effective reciprocal link partnerships with Websites that are credible and already have high Google page ranks.
Our Summer 2007 rate is $ 1,000 per month. You are free to call it quits with us whenever you want.
Remember, once Fall 2007 rolls around, the $ 1,000 per month package deal will no longer be available.
So, if you have always wanted to launch an Internet Marketing and Web 2.0 Marketing campaign but lacked funds with which to do so, here’s your chance to take advantage of all the Internet has to offer at an affordable price.
Do not let your business or nonprofit suffer any longer. Take action now and experience the CCC difference.
CCC is a woman-owned, minority-owned Internet Marketing and Web 2.0 Marketing firm committed to helping businesses, nonprofit organizations, and those in the entertainment and creative fields gain maximum visibility and build brand awareness by promoting their Websites, products and causes on the Internet.
About CCC’s Founder and President, Eileen Cruz Coleman:
During three and a half years at Burness Communications, a Bethesda, Maryland-based public relations firm serving non-profit clients, Eileen directed Internet marketing campaigns for a wide array of groups, including the Progress on Pain Writer’s Project, the Robert Wood Johnson Foundation, the Annie E. Casey Foundation, the National Network for Immunization Information, and Science News for Kids.
A year after her son was born, she took a risk and launched Cruz Coleman Communications in February 2005. She is now the mother of two, a son and a daughter.
She has written for MarketingProfs.com , an online marketing magazine and TechSoup.org, an online technology resource for nonprofit organizations.
She is also an accomplished fiction author having been published in many magazines. Her fiction has been nominated for the Pushcart Prize and won third place in the prestigious Glimmer Train Short Story Award for New Writers.
Visit CCC online at:
For More Information Contact:
Eileen Cruz Coleman, 410-586-0874
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
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